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Food Truck Market: ZIP 97439

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97439 has decent foot traffic at 12.2/20 on the EPA walkability index. Income slightly below the national average ($61,982). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97439 is an suburban area with moderate foot traffic. with a population of 16,025 and household incomes near the national median ($61,982). There are 39 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,025

Population

$61,982

Median Income

-17% vs. national

Suburban

Area Type

12.2/20

Foot Traffic

Walkable

Median Age: 62.2 — older demographic, may prefer sit-down options.

College-Educated: 23.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97439.

Sit-Down Restaurants

16.8 per 10K residents

Fast Food / Counter

7.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,227

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$550 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.