Is ZIP 01060 a good market for a food truck?

ZIP 01060 scores 76/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 01060?

The median household income in ZIP 01060 is $75,077, 1% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Massachusetts › ZIP 01060

Food Truck Costs Near Northampton, MA (01060)

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 01060 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 01060 is an urban area. with a population of 15,237 and household incomes above the national median ($75,077). There are 43 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,237

Population

$75,077

Median Income

+1% vs. national

Urban

Area Type

Median Age: 40.9 — older demographic, may prefer sit-down options.

College-Educated: 50.5% — strong appetite for artisan/specialty food.

Competition

Food Trucks and related businesses in ZIP 01060.

Sit-Down Restaurants

20.3 per 10K residents

Fast Food / Counter

7.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,460

Median Gross Rent

$430 K

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.