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Food Truck Market: ZIP 01201

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 01201 has decent foot traffic at 11.4/20 on the EPA walkability index. Income slightly below the national average ($71,093). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 01201 is an urban area with moderate foot traffic. with a population of 44,848 and household incomes near the national median ($71,093). There are 90 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,848

Population

$71,093

Median Income

-5% vs. national

Urban

Area Type

11.4/20

Foot Traffic

Walkable

Median Age: 42.8 — older demographic, may prefer sit-down options.

College-Educated: 25.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 01201.

Sit-Down Restaurants

11.1 per 10K residents

Fast Food / Counter

8.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,139

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.