How many food trucks are in ZIP 01230?

There are 3 food trucks registered in ZIP 01230. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 01230 a good market for a food truck?

ZIP 01230 scores 57/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 01230?

The median household income in ZIP 01230 is $82,871, 11% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 01230?

Food trucks are 7.9% of the food service market in ZIP 01230 (3 trucks vs. 35 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Massachusetts › ZIP 01230

Food Truck Costs Near Great Barrington, MA (01230)

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 01230 is a car-dependent rural area — walkability data unavailable. Population sits at 8,813. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 01230 is an rural area. with a population of 8,813 and household incomes above the national median ($82,871). The area has 35 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

8,813

Population

$82,871

Median Income

+11% vs. national

Rural

Area Type

Median Age: 49.6 — older demographic, may prefer sit-down options.

College-Educated: 36.5% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 01230.

Food Trucks

Low competition — room to establish

3.4 per 10K residents

Sit-Down Restaurants

32.9 per 10K residents

Fast Food / Counter

6.8 per 10K residents

What this means: Food Trucks are 7.9% of the relevant market in ZIP 01230 (3 vs. 35 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,286

Median Gross Rent

$480 K

Median Home Value

Bank Branches

$540 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 35 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.