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Food Truck Market: ZIP 01230

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 01230 is a car-dependent rural area — walkability data unavailable. Population sits at 8,826. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 01230 is an rural area. with a population of 8,826 and household incomes above the national median ($86,694). The area has 35 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

8,826

Population

$86,694

Median Income

+16% vs. national

Rural

Area Type

Median Age: 50.6 — older demographic, may prefer sit-down options.

College-Educated: 38.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 01230.

Food Trucks

Low competition — room to establish

3.4 per 10K residents

Sit-Down Restaurants

32.9 per 10K residents

Fast Food / Counter

6.8 per 10K residents

What this means: Food trucks are 7.9% of the food scene here (3 trucks vs. 35 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,357

Median Gross Rent

$530 K

Median Home Value

Bank Branches

$540 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 35 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.