Is ZIP 01373 a good market for a food truck?

ZIP 01373 scores 90/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 01373?

The median household income in ZIP 01373 is $102,578, 38% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Massachusetts › ZIP 01373

Food Truck Costs Near South Deerfield, MA (01373)

Opportunity Score

90 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 01373 is a car-dependent rural area — walkability data unavailable. Population sits at 4,784. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 01373 is an rural area. with a population of 4,784 and household incomes well above the national median ($102,578). There are 13 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

4,784

Population

$102,578

Median Income

+38% vs. national

Rural

Area Type

Median Age: 53.2 — older demographic, may prefer sit-down options.

College-Educated: 32.8% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 01373.

Sit-Down Restaurants

16.7 per 10K residents

Fast Food / Counter

10.5 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,351

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$170 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.