Home › Massachusetts › ZIP 01453

Food Truck Market: ZIP 01453

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 01453 has decent foot traffic at 10.3/20 on the EPA walkability index. Income near the national average ($84,296). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 01453 is an urban area with moderate foot traffic. with a population of 43,851 and household incomes above the national median ($84,296). The area has 79 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

43,851

Population

$84,296

Median Income

+13% vs. national

Urban

Area Type

10.3/20

Foot Traffic

Walkable

Median Age: 43.4 — older demographic, may prefer sit-down options.

College-Educated: 24.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 01453.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

8.2 per 10K residents

Fast Food / Counter

9.8 per 10K residents

What this means: Food trucks are 3.7% of the food scene here (3 trucks vs. 79 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,354

Median Gross Rent

$380 K

Median Home Value

Bank Branches

$1.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 79 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.