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Home Massachusetts ZIP 02657

Food Truck Market: ZIP 02657

Opportunity Score
83 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 02657 is an rural area with moderate foot traffic. with a population of 3,681 and household incomes well above the national median ($104,500). There are 54 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,681
Population
$104,500
Median Income
+40% vs. national
Rural
Area Type
14.0/20
Foot Traffic
Walkable
Median Age: 56.8 — older demographic, may prefer sit-down options.
College-Educated: 55.6% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 02657.

45
Sit-Down Restaurants
122.2 per 10K residents
9
Fast Food / Counter
24.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,880
2BR Fair Market Rent
$1,306
Median Gross Rent
$770 K
Median Home Value
4
Bank Branches
$350 K deposits
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.

Quick Facts

Area Type
Rural
Foot Traffic
Walkable
Restaurants
54
Bank Branches
4

vs. National Average

Median Income
+40% vs. $74,580
Walkability
+3.5 pts vs. national avg

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits