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Home Massachusetts ZIP 02740

Food Truck Market: ZIP 02740

Opportunity Score
56 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 02740 has strong foot traffic at 15.1/20 on the EPA walkability index. Income slightly below the national average ($55,237). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 02740 is an urban area with high foot traffic. with a population of 46,281 and household incomes near the national median ($55,237). The area has 65 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

46,281
Population
$55,237
Median Income
-26% vs. national
Urban
Area Type
15.1/20
Foot Traffic
Very Walkable
Median Age: 38.1 — mixed-age market, broad menu appeal.
College-Educated: 11.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 02740.

5
Food Trucks
Low competition — room to establish
1.1 per 10K residents
34
Sit-Down Restaurants
7.3 per 10K residents
31
Fast Food / Counter
6.7 per 10K residents
What this means: Food trucks are 7.1% of the food scene here (5 trucks vs. 65 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,086
Median Gross Rent
$350 K
Median Home Value
7
Bank Branches
$1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 65 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits