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Food Truck Market: ZIP 05301

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 05301 has decent foot traffic at 12.1/20 on the EPA walkability index. Income slightly below the national average ($65,910). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 05301 is an suburban area with moderate foot traffic. with a population of 16,955 and household incomes near the national median ($65,910). There are 48 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,955

Population

$65,910

Median Income

-12% vs. national

Suburban

Area Type

12.1/20

Foot Traffic

Walkable

Median Age: 46.7 — older demographic, may prefer sit-down options.

College-Educated: 35.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 05301.

Sit-Down Restaurants

14.2 per 10K residents

Fast Food / Counter

14.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,101

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$690 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.