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Food Truck Market: ZIP 05401

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 05401 has strong foot traffic at 14.7/20 on the EPA walkability index. Income slightly below the national average ($65,657). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 05401 is an urban area with moderate foot traffic. with a population of 31,662 and household incomes near the national median ($65,657). The area has 96 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

31,662

Population

$65,657

Median Income

-12% vs. national

Urban

Area Type

14.7/20

Foot Traffic

Very Car-Dependent

Median Age: 25.9 — young market, strong street food demand.

College-Educated: 32.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 05401.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

18.3 per 10K residents

Fast Food / Counter

12.0 per 10K residents

What this means: Food trucks are 3.0% of the food scene here (3 trucks vs. 96 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,665

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$3.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $65,657.

Low Competition, Proven Demand

Only 3 food trucks registered here against 96 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.