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Food Truck Market: ZIP 05478

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 05478 has decent foot traffic at 10.6/20 on the EPA walkability index. Income slightly below the national average ($71,203). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 05478 is an suburban area with moderate foot traffic. with a population of 15,580 and household incomes near the national median ($71,203). The area has 24 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

15,580

Population

$71,203

Median Income

-5% vs. national

Suburban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 40.8 — older demographic, may prefer sit-down options.

College-Educated: 22.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 05478.

Food Trucks

Low competition — room to establish

1.9 per 10K residents

Sit-Down Restaurants

9.6 per 10K residents

Fast Food / Counter

5.8 per 10K residents

What this means: Food trucks are 11.1% of the food scene here (3 trucks vs. 24 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,227

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$500 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 24 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.