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Food Truck Market: ZIP 05846

Opportunity Score

36 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 05846 scores 10.8/20 for walkability — foot traffic is there. Income levels run 38% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 05846 is an rural area with moderate foot traffic. with a population of 1,315 and household incomes below the national median ($46,278). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

1,315

Population

$46,278

Median Income

-38% vs. national

Rural

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 46.1 — older demographic, may prefer sit-down options.

College-Educated: 16.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 05846.

Sit-Down Restaurants

22.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$777

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$32 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $46,278.