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Food Truck Market: ZIP 06854

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 06854 has decent foot traffic at 11.0/20 on the EPA walkability index. Income near the national average ($86,679). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 06854 is an urban area with moderate foot traffic. with a population of 32,118 and household incomes above the national median ($86,679). With 6 food trucks and 91 restaurants, this is an active food scene.

Area Profile

32,118

Population

$86,679

Median Income

+16% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 37.7 — mixed-age market, broad menu appeal.

College-Educated: 24.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 06854.

Food Trucks

Moderate — proven market

1.9 per 10K residents

Sit-Down Restaurants

17.4 per 10K residents

Fast Food / Counter

10.9 per 10K residents

What this means: Food trucks are 6.2% of the food scene here (6 trucks vs. 91 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,049

Median Gross Rent

$460 K

Median Home Value

Bank Branches

$690 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.