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Food Truck Market: ZIP 07034

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07034 sits in the above-average walkability at 14.1/20 on the EPA index. Median income runs 36% above the national median — $101,500 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07034 is an urban area with moderate foot traffic. with a population of 10,406 and household incomes well above the national median ($101,500). There are 13 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

10,406

Population

$101,500

Median Income

+36% vs. national

Urban

Area Type

14.1/20

Foot Traffic

Very Car-Dependent

Median Age: 40.3 — older demographic, may prefer sit-down options.

College-Educated: 37.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07034.

Sit-Down Restaurants

6.7 per 10K residents

Fast Food / Counter

5.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,900

2BR Fair Market Rent

$1,426

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$330 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.