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Food Truck Market: ZIP 07306

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07306 has strong foot traffic at 13.7/20 on the EPA walkability index. Income near the national average ($75,861). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07306 is an urban area with moderate foot traffic. with a population of 54,567 and household incomes above the national median ($75,861). There are 93 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

54,567

Population

$75,861

Median Income

+2% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 35.7 — mixed-age market, broad menu appeal.

College-Educated: 35.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07306.

Sit-Down Restaurants

6.6 per 10K residents

Fast Food / Counter

10.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,070

2BR Fair Market Rent

$1,619

Median Gross Rent

$500 K

Median Home Value

Bank Branches

$2.8 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.