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Food Truck Market: ZIP 07758

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07758 sits in the above-average walkability at 11.0/20 on the EPA index. Median income runs 62% above the national figure — $121,150 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07758 is an urban area with moderate foot traffic. with a population of 4,230 and household incomes well above the national median ($121,150).

Area Profile

4,230

Population

$121,150

Median Income

+62% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 47.3 — older demographic, may prefer sit-down options.

College-Educated: 24.4% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,710

2BR Fair Market Rent

$1,203

Median Gross Rent

$480 K

Median Home Value

Bank Branches

$110 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.