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Food Truck Market: ZIP 07840

Opportunity Score

81 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07840 sits in the above-average walkability at 10.9/20 on the EPA index. Median income runs 45% above the national median — $107,956 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07840 is an urban area with moderate foot traffic. with a population of 31,995 and household incomes well above the national median ($107,956). There are 54 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

31,995

Population

$107,956

Median Income

+45% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 42.9 — older demographic, may prefer sit-down options.

College-Educated: 34.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07840.

Sit-Down Restaurants

9.4 per 10K residents

Fast Food / Counter

7.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,840

2BR Fair Market Rent

$1,469

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$1.3 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.