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Food Truck Market: ZIP 07940

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07940 sits in the above-average walkability at 11.1/20 on the EPA index. Median income runs 126% above the national figure — $168,520 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07940 is an urban area with moderate foot traffic. with a population of 17,675 and household incomes well above the national median ($168,520). There are 41 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,675

Population

$168,520

Median Income

+126% vs. national

Urban

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 35.2 — mixed-age market, broad menu appeal.

College-Educated: 41.9% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 07940.

Sit-Down Restaurants

17.0 per 10K residents

Fast Food / Counter

6.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,960

2BR Fair Market Rent

$2,248

Median Gross Rent

$880 K

Median Home Value

Bank Branches

$1.3 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $360–$560 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.