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Food Truck Market: ZIP 08204

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08204 has decent foot traffic at 10.6/20 on the EPA walkability index. Income near the national average ($80,782). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 08204 is an urban area with moderate foot traffic. with a population of 16,890 and household incomes above the national median ($80,782). There are 88 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,890

Population

$80,782

Median Income

+8% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 52.2 — older demographic, may prefer sit-down options.

College-Educated: 29.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 08204.

Sit-Down Restaurants

38.5 per 10K residents

Fast Food / Counter

13.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,500

2BR Fair Market Rent

$1,149

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$740 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.