Home › New Jersey › ZIP 08215

Food Truck Market: ZIP 08215

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08215 has decent foot traffic at 11.4/20 on the EPA walkability index. Income near the national average ($84,630). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 08215 is an urban area with moderate foot traffic. with a population of 13,921 and household incomes above the national median ($84,630). There are 14 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

13,921

Population

$84,630

Median Income

+13% vs. national

Urban

Area Type

11.4/20

Foot Traffic

Walkable

Median Age: 45.1 — older demographic, may prefer sit-down options.

College-Educated: 16.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 08215.

Sit-Down Restaurants

7.9 per 10K residents

Fast Food / Counter

2.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,910

2BR Fair Market Rent

$1,525

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$140 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.