Home › New Jersey › ZIP 08901

Food Truck Market: ZIP 08901

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08901 has strong foot traffic at 14.6/20 on the EPA walkability index. Income slightly below the national average ($60,248). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 08901 is an urban area with moderate foot traffic. with a population of 56,766 and household incomes near the national median ($60,248). There are 128 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

56,766

Population

$60,248

Median Income

-19% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 24.1 — young market, strong street food demand.

College-Educated: 11.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 08901.

Sit-Down Restaurants

11.8 per 10K residents

Fast Food / Counter

10.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,050

2BR Fair Market Rent

$1,790

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$1.6 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $60,248.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.