Home › New York › ZIP 10040

Food Truck Market: ZIP 10040

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10040 has strong foot traffic at 13.1/20 on the EPA walkability index. Income slightly below the national average ($65,516). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 10040 is an urban area with moderate foot traffic. with a population of 40,096 and household incomes near the national median ($65,516). There are 65 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

40,096

Population

$65,516

Median Income

-12% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 42.3 — older demographic, may prefer sit-down options.

College-Educated: 30.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 10040.

Sit-Down Restaurants

8.2 per 10K residents

Fast Food / Counter

8.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,685

Median Gross Rent

$460 K

Median Home Value

Bank Branches

$440 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.