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Food Truck Market: ZIP 10573

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10573 sits in the above-average walkability at 14.7/20 on the EPA index. Median income runs 42% above the national median — $105,686 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 10573 is an urban area with moderate foot traffic. with a population of 40,786 and household incomes well above the national median ($105,686). The area has 102 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

40,786

Population

$105,686

Median Income

+42% vs. national

Urban

Area Type

14.7/20

Foot Traffic

Very Car-Dependent

Median Age: 39.6 — mixed-age market, broad menu appeal.

College-Educated: 32.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 10573.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

16.7 per 10K residents

Fast Food / Counter

8.3 per 10K residents

What this means: Food trucks are 2.9% of the food scene here (3 trucks vs. 102 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,062

Median Gross Rent

$660 K

Median Home Value

Bank Branches

$7.9 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 102 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.