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Food Truck Market: ZIP 10924

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10924 sits in the above-average walkability at 10.8/20 on the EPA index. Median income runs 49% above the national median — $110,938 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 10924 is an urban area with moderate foot traffic. with a population of 13,720 and household incomes well above the national median ($110,938). The area has 21 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

13,720

Population

$110,938

Median Income

+49% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 45.2 — older demographic, may prefer sit-down options.

College-Educated: 31.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 10924.

Food Trucks

Low competition — room to establish

2.9 per 10K residents

Sit-Down Restaurants

9.5 per 10K residents

Fast Food / Counter

5.8 per 10K residents

What this means: Food trucks are 16.0% of the food scene here (4 trucks vs. 21 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,770

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$550 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 21 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.