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Food Truck Market: ZIP 10931

Opportunity Score
49 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10931 has decent foot traffic at 11.2/20 on the EPA walkability index. Income near the national average ($83,365). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 10931 is an urban area with moderate foot traffic. with a population of 1,319 and household incomes above the national median ($83,365).

Area Profile

1,319
Population
$83,365
Median Income
+12% vs. national
Urban
Area Type
11.2/20
Foot Traffic
Walkable
Median Age: 32.0 — mixed-age market, broad menu appeal.
College-Educated: 15.5% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,023
Median Gross Rent
$490 K
Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits