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Food Truck Market: ZIP 11210

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11210 has strong foot traffic at 14.1/20 on the EPA walkability index. Income near the national average ($83,261). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11210 is an urban area with moderate foot traffic. with a population of 60,398 and household incomes above the national median ($83,261). There are 56 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

60,398

Population

$83,261

Median Income

+12% vs. national

Urban

Area Type

14.1/20

Foot Traffic

Very Car-Dependent

Median Age: 39.5 — mixed-age market, broad menu appeal.

College-Educated: 27.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11210.

Sit-Down Restaurants

3.0 per 10K residents

Fast Food / Counter

6.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,480

2BR Fair Market Rent

$1,734

Median Gross Rent

$820 K

Median Home Value

Bank Branches

$910 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.