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Food Truck Market: ZIP 11232

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11232 has strong foot traffic at 14.4/20 on the EPA walkability index. Income near the national average ($87,517). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11232 is an urban area with moderate foot traffic. with a population of 26,681 and household incomes above the national median ($87,517). There are 77 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

26,681

Population

$87,517

Median Income

+17% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 26.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11232.

Sit-Down Restaurants

12.7 per 10K residents

Fast Food / Counter

16.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,490

2BR Fair Market Rent

$1,972

Median Gross Rent

$780 K

Median Home Value

Bank Branches

$230 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.