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Food Truck Market: ZIP 11412

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11412 sits in the above-average walkability at 14.4/20 on the EPA index. Median income runs 32% above the national median — $98,418 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11412 is an urban area with moderate foot traffic. with a population of 41,350 and household incomes above the national median ($98,418). There are 24 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

41,350

Population

$98,418

Median Income

+32% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 40.4 — older demographic, may prefer sit-down options.

College-Educated: 17.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11412.

Sit-Down Restaurants

1.2 per 10K residents

Fast Food / Counter

4.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,480

2BR Fair Market Rent

$1,630

Median Gross Rent

$630 K

Median Home Value

Bank Branches

$220 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.