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Food Truck Market: ZIP 11553

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11553 sits in the above-average walkability at 14.5/20 on the EPA index. Median income runs 42% above the national median — $105,994 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11553 is an urban area with moderate foot traffic. with a population of 28,344 and household incomes well above the national median ($105,994). There are 51 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

28,344

Population

$105,994

Median Income

+42% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 14.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11553.

Sit-Down Restaurants

4.2 per 10K residents

Fast Food / Counter

13.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,550

2BR Fair Market Rent

$2,122

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$180 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.