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Food Truck Market: ZIP 11740

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11740 sits in the above-average walkability at 11.5/20 on the EPA index. Median income runs 117% above the national figure — $161,705 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11740 is an urban area with moderate foot traffic. with a population of 10,699 and household incomes well above the national median ($161,705). There are 14 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

10,699

Population

$161,705

Median Income

+117% vs. national

Urban

Area Type

11.5/20

Foot Traffic

Walkable

Median Age: 42.8 — older demographic, may prefer sit-down options.

College-Educated: 40.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11740.

Sit-Down Restaurants

7.5 per 10K residents

Fast Food / Counter

5.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,420

2BR Fair Market Rent

$690 K

Median Home Value

Bank Branches

$500 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $290–$490 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.