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Food Truck Market: ZIP 11801

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11801 sits in the above-average walkability at 14.3/20 on the EPA index. Median income runs 98% above the national figure — $147,945 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11801 is an urban area with moderate foot traffic. with a population of 41,792 and household incomes well above the national median ($147,945). The area has 148 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

41,792

Population

$147,945

Median Income

+98% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 41.9 — older demographic, may prefer sit-down options.

College-Educated: 31.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11801.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

16.3 per 10K residents

Fast Food / Counter

19.1 per 10K residents

What this means: Food trucks are 2.0% of the food scene here (3 trucks vs. 148 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,120

2BR Fair Market Rent

$2,992

Median Gross Rent

$610 K

Median Home Value

Bank Branches

$2.7 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $370–$570 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 148 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.