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Food Truck Market: ZIP 11944

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11944 has strong foot traffic at 15.0/20 on the EPA walkability index. Income near the national average ($85,298). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11944 is an urban area with high foot traffic. with a population of 5,037 and household incomes above the national median ($85,298). There are 33 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

5,037

Population

$85,298

Median Income

+14% vs. national

Urban

Area Type

15.0/20

Foot Traffic

Very Walkable

Median Age: 51.3 — older demographic, may prefer sit-down options.

College-Educated: 33.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11944.

Sit-Down Restaurants

55.6 per 10K residents

Fast Food / Counter

9.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,084

Median Gross Rent

$890 K

Median Home Value

Bank Branches

$270 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.