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Food Truck Market: ZIP 11968

Opportunity Score

100 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11968 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 11968 is an urban area. with a population of 15,312 and household incomes well above the national median ($156,219). There are 50 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,312

Population

$156,219

Median Income

+109% vs. national

Urban

Area Type

Median Age: 50.2 — older demographic, may prefer sit-down options.

College-Educated: 44.5% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 11968.

Sit-Down Restaurants

21.6 per 10K residents

Fast Food / Counter

11.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,148

Median Gross Rent

$1.3 M

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.