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Food Truck Market: ZIP 12207

Opportunity Score

49 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12207 has strong foot traffic at 13.5/20 on the EPA walkability index. Income slightly below the national average ($58,998). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 12207 is an urban area with moderate foot traffic. with a population of 1,988 and household incomes near the national median ($58,998). There are 44 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

1,988

Population

$58,998

Median Income

-21% vs. national

Urban

Area Type

13.5/20

Foot Traffic

Walkable

Median Age: 32.0 — mixed-age market, broad menu appeal.

College-Educated: 36.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 12207.

Sit-Down Restaurants

130.8 per 10K residents

Fast Food / Counter

90.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,331

Median Gross Rent

$230 K

Median Home Value

Bank Branches

$7.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $58,998.