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Food Truck Market: ZIP 12304

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12304 has decent foot traffic at 11.4/20 on the EPA walkability index. Income slightly below the national average ($69,235). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 12304 is an urban area with moderate foot traffic. with a population of 22,403 and household incomes near the national median ($69,235). There are 33 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,403

Population

$69,235

Median Income

-7% vs. national

Urban

Area Type

11.4/20

Foot Traffic

Walkable

Median Age: 41.0 — older demographic, may prefer sit-down options.

College-Educated: 18.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 12304.

Sit-Down Restaurants

6.2 per 10K residents

Fast Food / Counter

8.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,100

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$370 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $69,235.