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Food Truck Market: ZIP 12446

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12446 is a car-dependent rural area — walkability data unavailable. Population sits at 5,232. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 12446 is an rural area. with a population of 5,232 and household incomes above the national median ($83,344). There are 10 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

5,232

Population

$83,344

Median Income

+12% vs. national

Rural

Area Type

Median Age: 41.1 — older demographic, may prefer sit-down options.

College-Educated: 24.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 12446.

Sit-Down Restaurants

11.5 per 10K residents

Fast Food / Counter

7.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,540

2BR Fair Market Rent

$1,151

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$45 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.