Home › New York › ZIP 12550

Food Truck Market: ZIP 12550

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12550 has decent foot traffic at 10.3/20 on the EPA walkability index. Income near the national average ($85,697). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 12550 is an urban area with moderate foot traffic. with a population of 55,152 and household incomes above the national median ($85,697). The area has 148 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

55,152

Population

$85,697

Median Income

+15% vs. national

Urban

Area Type

10.3/20

Foot Traffic

Walkable

Median Age: 39.3 — mixed-age market, broad menu appeal.

College-Educated: 18.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 12550.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

15.4 per 10K residents

Fast Food / Counter

11.4 per 10K residents

What this means: Food trucks are 2.0% of the food scene here (3 trucks vs. 148 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,572

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 148 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.