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Food Truck Market: ZIP 12561

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12561 is a car-dependent rural area — 6.1/20 on the EPA walkability index, 4.4 points below the national average. Population sits at 19,830. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 12561 is an rural area with low foot traffic. with a population of 19,830 and household incomes above the national median ($92,288). There are 58 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,830

Population

$92,288

Median Income

+24% vs. national

Rural

Area Type

6.1/20

Foot Traffic

Car-Dependent

Median Age: 31.8 — mixed-age market, broad menu appeal.

College-Educated: 35.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 12561.

Sit-Down Restaurants

18.2 per 10K residents

Fast Food / Counter

11.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,614

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$580 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $92,288.