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Food Truck Market: ZIP 12903

Opportunity Score

44 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12903 is a car-dependent suburban market. Walkability scores 7.5/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 12903 is an suburban area with low foot traffic. with a population of 1,824 and household incomes above the national median ($77,733).

Area Profile

1,824

Population

$77,733

Median Income

+4% vs. national

Suburban

Area Type

7.5/20

Foot Traffic

Car-Dependent

Median Age: 50.3 — older demographic, may prefer sit-down options.

College-Educated: 40.2% — strong appetite for artisan/specialty food.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,642

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$46 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.