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Food Truck Market: ZIP 12983

Opportunity Score
70 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12983 is a car-dependent rural area — walkability data unavailable. Population sits at 7,296. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 12983 is an rural area. with a population of 7,296 and household incomes near the national median ($65,985). There are 20 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

7,296
Population
$65,985
Median Income
-12% vs. national
Rural
Area Type
Median Age: 44.6 — older demographic, may prefer sit-down options.
College-Educated: 34.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 12983.

14
Sit-Down Restaurants
19.2 per 10K residents
6
Fast Food / Counter
8.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$872
Median Gross Rent
$230 K
Median Home Value
6
Bank Branches
$280 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits