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Food Truck Market: ZIP 13021

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 13021 has decent foot traffic at 11.7/20 on the EPA walkability index. Income slightly below the national average ($58,946). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 13021 is an suburban area with moderate foot traffic. with a population of 37,479 and household incomes near the national median ($58,946). There are 66 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

37,479

Population

$58,946

Median Income

-21% vs. national

Suburban

Area Type

11.7/20

Foot Traffic

Walkable

Median Age: 43.0 — older demographic, may prefer sit-down options.

College-Educated: 19.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 13021.

Sit-Down Restaurants

8.3 per 10K residents

Fast Food / Counter

9.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,080

2BR Fair Market Rent

$874

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.