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Food Truck Market: ZIP 13413

Opportunity Score

81 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 13413 sits in the top walkability tier at 15.2/20 on the EPA index. Median income runs 23% above the national median — $91,899 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 13413 is an urban area with high foot traffic. with a population of 16,940 and household incomes above the national median ($91,899). There are 68 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,940

Population

$91,899

Median Income

+23% vs. national

Urban

Area Type

15.2/20

Foot Traffic

Very Walkable

Median Age: 45.0 — older demographic, may prefer sit-down options.

College-Educated: 34.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 13413.

Sit-Down Restaurants

21.8 per 10K residents

Fast Food / Counter

18.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,133

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$760 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.