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Food Truck Market: ZIP 13617

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 13617 is an rural area with moderate foot traffic. with a population of 12,431 and household incomes near the national median ($71,663). There are 15 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,431

Population

$71,663

Median Income

-4% vs. national

Rural

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 30.7 — mixed-age market, broad menu appeal.

College-Educated: 22.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 13617.

Sit-Down Restaurants

4.0 per 10K residents

Fast Food / Counter

8.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$886

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$380 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.