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Food Truck Market: ZIP 13815

Opportunity Score
59 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 13815 is a car-dependent rural area — 8.6/20 on the EPA walkability index, 1.9 points below the national average. Population sits at 12,855. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 13815 is an rural area with low foot traffic. with a population of 12,855 and household incomes near the national median ($59,757). There are 25 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,855
Population
$59,757
Median Income
-20% vs. national
Rural
Area Type
8.6/20
Foot Traffic
Car-Dependent
Median Age: 43.6 — older demographic, may prefer sit-down options.
College-Educated: 17.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 13815.

14
Sit-Down Restaurants
10.9 per 10K residents
11
Fast Food / Counter
8.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$960
2BR Fair Market Rent
$835
Median Gross Rent
$130 K
Median Home Value
5
Bank Branches
$490 K deposits
Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits