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Food Truck Market: ZIP 14223

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 14223 has strong foot traffic at 13.3/20 on the EPA walkability index. Income near the national average ($83,528). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 14223 is an urban area with moderate foot traffic. with a population of 22,363 and household incomes above the national median ($83,528). There are 25 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,363

Population

$83,528

Median Income

+12% vs. national

Urban

Area Type

13.3/20

Foot Traffic

Walkable

Median Age: 42.1 — older demographic, may prefer sit-down options.

College-Educated: 33.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 14223.

Sit-Down Restaurants

4.9 per 10K residents

Fast Food / Counter

6.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,100

2BR Fair Market Rent

$976

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$370 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.