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Food Truck Market: ZIP 14420

Opportunity Score
69 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 14420 has strong foot traffic at 13.2/20 on the EPA walkability index. Income slightly below the national average ($69,716). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 14420 is an urban area with moderate foot traffic. with a population of 20,097 and household incomes near the national median ($69,716). There are 31 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,097
Population
$69,716
Median Income
-7% vs. national
Urban
Area Type
13.2/20
Foot Traffic
Walkable
Median Age: 34.6 — mixed-age market, broad menu appeal.
College-Educated: 22.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 14420.

11
Sit-Down Restaurants
5.5 per 10K residents
20
Fast Food / Counter
10.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,350
2BR Fair Market Rent
$951
Median Gross Rent
$180 K
Median Home Value
5
Bank Branches
$500 K deposits
Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits