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Food Truck Market: ZIP 14437

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 14437 is an rural area with moderate foot traffic. with a population of 8,970 and household incomes near the national median ($64,807). There are 18 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

8,970

Population

$64,807

Median Income

-13% vs. national

Rural

Area Type

12.1/20

Foot Traffic

Walkable

Median Age: 47.7 — older demographic, may prefer sit-down options.

College-Educated: 15.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 14437.

Sit-Down Restaurants

7.8 per 10K residents

Fast Food / Counter

12.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,180

2BR Fair Market Rent

$877

Median Gross Rent

$120 K

Median Home Value

Bank Branches

$170 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.