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Food Truck Market: ZIP 15074

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 15074 has decent foot traffic at 10.8/20 on the EPA walkability index. Income slightly below the national average ($52,253). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 15074 is an urban area with moderate foot traffic. with a population of 8,543 and household incomes near the national median ($52,253). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

8,543

Population

$52,253

Median Income

-30% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 46.3 — older demographic, may prefer sit-down options.

College-Educated: 12.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 15074.

Fast Food / Counter

3.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,030

2BR Fair Market Rent

$748

Median Gross Rent

$130 K

Median Home Value

Bank Branches

$91 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.