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Food Truck Market: ZIP 15144

Opportunity Score
64 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 15144 has decent foot traffic at 11.9/20 on the EPA walkability index. Income slightly below the national average ($58,925). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 15144 is an urban area with moderate foot traffic. with a population of 3,939 and household incomes near the national median ($58,925). There are 9 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,939
Population
$58,925
Median Income
-21% vs. national
Urban
Area Type
11.9/20
Foot Traffic
Walkable
Median Age: 52.3 — older demographic, may prefer sit-down options.
College-Educated: 22.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 15144.

6
Sit-Down Restaurants
15.2 per 10K residents
3
Fast Food / Counter
7.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,080
2BR Fair Market Rent
$906
Median Gross Rent
$140 K
Median Home Value
Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits