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Food Truck Market: ZIP 15204

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 15204 has strong foot traffic at 14.1/20 on the EPA walkability index. Income slightly below the national average ($54,317). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 15204 is an urban area with moderate foot traffic. with a population of 7,809 and household incomes near the national median ($54,317).

Area Profile

7,809

Population

$54,317

Median Income

-27% vs. national

Urban

Area Type

14.1/20

Foot Traffic

Very Car-Dependent

Median Age: 38.6 — mixed-age market, broad menu appeal.

College-Educated: 21.4% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,310

2BR Fair Market Rent

$1,035

Median Gross Rent

$110 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.